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ClickBank is an extremely popular way of selling digital products such as ebooks. For sellers new to ClickBank it can be confusing as to how ClickBank.com and your Website interact and how people pay and download their ebooks. The biggest misunderstandings occur because there are numerous distinct steps in the process that takes the buyer of your ebook from your Website to ClickBank and then back to your Website. The process flowchart describes the buying process and when purchasers are on your Website and when they are on ClickBank.com. The steps ate detailed below.

1. Your potential buyer arrives at your Site via Adwords, a Search Engine, a direct link or other means of finding your Website. Your landing Page must be optimised to encourage the visitor to want to click and buy your product (in the case of this example, an ebook).
2. As inferred in Step 1, the aim is to convert visitors into buyers. Your landing Page should have numerous easy ways for the visitor to click to buy your ebook.
3. Once the visitor clicks a ‘buy now’ button on your Website they are transferred to a Page on ClickBank.com where they enter their country, name and some other details.
4. Now the buyer is send to another ClickBank Page where they enter their Mastercard, American Express or other Payment details.
5. A final click by the buyer is needed on ClickBank to confirm the purchase. After confirming, the buyer is sent to a ‘Thank you’ Page on your Website.
6. The ‘Thank you’ Page is intended for you to get the first name and email address of your buyer so that you may email them other offers. Details filled in on this Page are submitted to Mailchimp, Aweber or whatever newsletter/email list service you use. Once the buyer submits their first name and email address they are transferred to a Download Page on your Website.
7. There is now a link for the buyer to download their ebook for which they have paid (on ClickBank)