Top 5 Reasons to Choose WordPress
There are many software products to use to manage your Website. Besides ‘plain’ HTML Websites, Content Management Systems (CMS) have become popular because of the ease of managing Websites with these systems. There are paid-for and free CRM systems as well as CRM systems that are offered as ‘Software as a Service’ (e.g. Adobe Business Catalyst and Squarespace) and independent software install (e.g. Joomla and Drupal). I have used WordPress for a number of years and firmly believe that it is the best choice for individuals and organizations of all sizes. Here are the most important five reasons why I believe that WordPress should be used:
Dynamic Websites made Easy
Forget static Websites where content never changes; Search Engines love new content and WordPress makes adding new content, as well as amending existing content, very simple. An important part of Search Engine Optimization (SEO) is having fresh content and WordPress makes adding new content quick and easy.
WordPress is Free
The WordPress software and even some WordPress hosted services (i.e. wordpress.com) are provided for no cost. The software is licensed as GPL which has the added benefits that derivatives of the software such as many Themes and Plugins are also licensed as GPL (i.e. no cost). In addition, Automattic (the ‘owners’ of WordPress) use a community contribution business model. This model is extremely effective in encouraging millions of top-flight users and developers to provide features and advances to the WordPress offerings for no cost.
Industry Standards
WordPress software is based on PHP, JavaScript and MySQL. These are all non-propriety databases and scripting languages that have become the Internet standard. Almost all Website hosts offer MySQL, PHP and JavaScript support therefore there is no being tied to specific hosts.
SAS or Independent install
If you want your own install of WordPress then the software (and masses of support documentation) is available for download from wordpress.org. If you want a basic WordPress Website that is hosted for free then wordpress.com offers this as a Software as a Service.
Massive Capabilities
WordPress is easily extensible through the tens of thousands of mostly free Themes and Plugins; Themes are the ‘look and feel’ of your Website whereas Plugins extend the WordPress functionality. Whether wanting to integrate with Salesforce.com, create a newsletter from your posts, or automatically update Twitter then there is a Plugin for your needs.
WordPress is used by individuals as well as some of the Worlds larges organizations for a reason; it is cost effective and very capable!
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